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Campaign Marketing Objectives

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Curated Content Sources & Digital Platforms

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Curated Sources Example 1. When using Buzzsumo.com and entering the keywords ‘how to relax’ the following article comes up, which fits perfectly with the buyer personas values (Family orientated) and pain points (stress/ lack of time). The article fits in to the buyers journey at the  Awareness stage  in that it suggests a solution to Joanne’s problem of being short on time. Figure 5.  Screen Shot by author from: https://www.mabelandmoxie.com/Here's+How+To+Be+More+Efficient+At+Home+So+You+Can+Actually+Relax+With+Your+Kids Example 2. The second curated source used was the website ‘Flipboard’. On entering ‘Reduce Sugar’ as a key word,  the following article appeared. This piece of content would be of interest to our buyer persona as it explains why eating too much sugar is bad for your health. Health and wellbeing is one of the value attributes of the buyer persona.  An article such as this would be effective in the  Consideration stage  of the buye...
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