Avalanche
Avalanche is a New Zealand owned and operated company that was founded in 2001 by owners Stefan and Paul. Avalanche was originally established to supply coffee to cafes and restaurants, however over the years it became apparent the demand for a great tasting and affordable instant coffee which was easily accessible to the everyday consumer.
The full Avalanche range of products is now available in supermarkets across the country. In recent years, Avalanche expanded to Australia where it made the news for selling out stock ‘overnight’ in both Woolworths and Coles supermarkets. The huge success was thanks in part to a social media influencer that posted an image of Avalanches 99% Sugar free hot chocolate on her Instagram page.
https://www.stuff.co.nz/business/113980565/overnight-fame-for-kiwi-hot-chocolate-company-after-instagram-post
The Product
What is unique to Avalanche is that alongside their regular coffee and hot drink offerings is a full range of 99% Sugar Free Cafe Style drinks. The product is sold in convenient single serve packs and come in cardboard outers with 10 sachets to a pack.
RRP $4.99/ box
(Countdown online shopping)
Included in the Sugar Free range are the following products:
White Chocolate Caramel
Chai Turmeric Latte
Flat White
Cappuccino
Caramel Latte
Mocaccino
Chai Latte
The Campaign
Avalanche is wanting to use digital marketing through use of its social media platforms to advertise and drive sales the newest member of the Sugar free range the 99% Sugar free Chai Latte.
Figure 1. Author Screen shot from Avalanche website
Product description (Taken directly from the Avalanche Website):
It’s all about balance… We’ve bend over backwards to perfect this harmonising balance of special warming spices including cinnamon and cloves, blended with black tea and milk. Take a sip of our 99% Sugar free Chai Latte and transform your standard drinks break into a little zen moment
https://www.avalanchecoffee.co.nz/product/101909-99-sugar-free-chai-latte/
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